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A cumulative total of the time people have spent watching your video. The number of times the post has been shared. The number of times a TikTok video has been viewed. Shows you your top nine videos with the fastest growth in viewership over the past seven days. The number of live videos you have hosted in the selected date range.įrom the Content tab, you can measure video performance. The number of videos you have shared in the selected date range. The total tally of TikTok users that follow your account, and how that’s changed within the selected date range. The number of shares your videos received in the selected date range. The number of comments your videos received in the selected date range. The number of likes your videos received in the selected date range. It measures the number of people who liked your video enough to check out your profile, or people who are curious to see what your brand is up to on the platform. This TikTok metric is a good indication of brand interest. The number of times your profile was viewed over the selected period.

The total number of times your account’s videos were viewed over a given period. The Overview tab offers a summary of the following metrics: What do TikTok analytics metrics mean? Overview tab metrics

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These analytics include follower count, how much time you’ve spent live, and how many Diamonds you’ve earned.īonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. This tab displays insights on live videos you have hosted within the last week or month (7 or 28 days).

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If you’re looking for advice on how to gain more (real) followers, we’ve got your back.

You can also see when your followers are most active on the app. The Follower tab provides information about your followers, including a breakdown of gender as well as what part of the world they’re viewing from. It also provides information about each post, including metrics like views, likes, comments and shares. This tab shows which of your videos have been the most popular within a selected date range. Want to know how your account performed after you posted that super-timely All I Want for Christmas is You lip sync in 2020? This is the place to go. In the Overview tab, you can see analytics from the last week, month, or two months-or, you can choose a custom date range. poof ☁️❄️ 📷UNKNOWN #dachshund #wienerdog #Miniaturedachshund Tiktok divides analytics into four categories: Overview, Content, Followers and LIVE. Try Hootsuite Categories of TikTok analytics Schedule posts, analyze them, and respond to comments from one easy-to-use dashboard. Post TikTok videos at the best times FREE for 30 days You can use this information to schedule TikTok posts for the best time (a.k.a., when your audience is most likely to be online). The Analytics dashboard also includes valuable information about your TikTok audience, including: You’ll find performance stats, including: To see how your TikTok account is performing alongside all your other social channels, Hootsuite’s detailed reporting dashboard might be just the thing for you. If you’re a social media manager or business owner, TikTok is probably just one of the many social platforms you post content to. How to check your TikTok analytics in Hootsuite

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If you plan to download your analytics data, you can only do this from the desktop dashboard.

Hover over your profile picture in the top right.

Under Account, choose the Creator Tools tab.

Open the Settings and privacy tab in the top right corner.

And those precious analytics are all yours.

From there, you can add a business website and email to your profile.

Tiktok offers categories from Art & Crafts to Personal Blog to Fitness to Machinery & Equipment.

Choose the category that best describes your account.

Under Account control, choose Switch to Business Account.

Open the Settings and privacy tab (the three lines in the top right corner).

How to switch to a TikTok Business account According to TikTok, these accounts offer “creative tools that empower businesses to think like marketers but act like creators.” Sneaky! And the price is right (it’s free). Or rather, anyone who has a TikTok Business account. Who can view TikTok analytics?Īnyone can. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.